Modern lifestyle is very stressful and lack of physical exercise and bad eating habits create obesity amongst all age groups which generates many health hazards in younger age i.e. huge medical bills are being reimbursed.

To create awareness regarding personal health and importance of use of milk based products daily, we planned activity FIT HAI TO HIT HAI in association with Dainik Jagran. The participants had to reduce weight in one month in this activity and whosoever reduced maximum weight in the stipulated time, was winner of cash prize of Rs. 50000 by Jagran and many other prizes to other winners.

The newspaper advertised the event through print ads, hoardings and local campaigning and we participated at Ludhiana and Patiala towns.

We displayed promo tables at event locations, tasting activity was performed for participants, other sponsors and visitors for four weeks during event tenure.

This activity gave us a good mileage in terms of our brand awareness amongst consumers.